| 健身气功融入和促进我国健康服务产业发展策略 |
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| 引用本文： | 宋昱,夏雪,郭政.健身气功融入和促进我国健康服务产业发展策略[J].上海体育学院学报,2020(4):84-94. |
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| 作者姓名： | 宋昱 夏雪 郭政 |
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| 作者单位： | 上海体育学院经济管理学院 |
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| 基金项目： | 国家社会科学基金青年项目(16CTY008)。 |
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| 摘 要： | 以“健康中国”战略为依托,以促进全民健身与全民健康协同发展为目标,运用文献资料法、比较分析法等,探讨健身气功与健康服务产业融合发展的策略。梳理健身气功、健康服务产业以及体育健康产业相关研究文献,揭示健身气功与健康服务业的逻辑与互动关系,分析健身气功融入健康服务业的基础与条件,提出健身气功融入健康服务业发展的实施路径:政府引导,搭建健身气功健康服务业发展平台;协会运作,夯实健身气功健康服务业发展的行业基础;多元融资,拓展健身气功健康服务业发展的资金来源;凝练专业队伍,提供健身气功健康服务业发展的团队基础;打造信息服务平台,加快健身气功健康服务业发展速度。
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| 关 键 词： | 全民健身 全民健康 健身气功 体育产业 健康服务产业 |
Strategy of Fitness Qigong Integrating into and Promoting the Development of Health Service Industry in China |
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| SONG Yu,XIA Xue,GUO Zheng.Strategy of Fitness Qigong Integrating into and Promoting the Development of Health Service Industry in China[J].Journal of Shanghai Physical Education Institute,2020(4):84-94. |
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| Authors: | SONG Yu XIA Xue GUO Zheng |
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| Institution: | (School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China) |
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| Abstract: | Based on the strategy of“Healthy China”,aiming at promoting the coordinated development of national fitness and national health,the methods of literature review and comparative analysis were adopted to explore the implementation plan of the integrated development of fitness Qigong and health service industry.Through sorting out the relevant literature of fitness Qigong,health service industry and sports health industry,it explores the logic and interaction between fitness Qigong and health service industry,and analyses the conditions of fitness Qigong integrating into health service industry,so as to provide the theoretical support for the sustainable development of fitness Qigong promoting health service industry.The strategies and implementation path are put forward as follows:the government should build a good platform;the association operate the overall package of the investment;society and market encourage the diverse participation;high level professional teams well be collected and used;the network platform and large data integration as well as transmission offitness Qigong be improved. |
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| Keywords: | national fitness national health fitness Qigong sports industry health service industry |
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