| 基于博弈论的图书馆营销策略 |
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| 引用本文： | 王知津,张丽丽.基于博弈论的图书馆营销策略[J].江西图书馆学刊,2006,36(2):1-5. |
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| 作者姓名： | 王知津 张丽丽 |
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| 作者单位： | 南开大学商学院 |
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| 摘 要： | 博弈现象在现代图书馆事业的发展中大量存在。从较详细地分析图书馆博弈现象入手,查找出现代图书馆发展面临的诸多困难与问题,并从营销学角度进一步探讨这些问题,提出了基于图书馆博弈的若干营销策略。希望有关图书馆博弈的分析以及具有现实意义的营销策略建议,能对现代图书馆事业的发展有所裨益。
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| 关 键 词： | 博弈论 营销策略 现代图书馆 |
Marketing Strategy of Library Based on Game Theory |
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| Wang Zhijin,Zhang Lili.Marketing Strategy of Library Based on Game Theory[J].The Journal of the Library Science in Jiangxi,2006,36(2):1-5. |
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| Authors: | Wang Zhijin Zhang Lili |
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| Institution: | Wang Zhijin and Zhang Lili |
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| Abstract: | A large quantity of the Game Theory phenomena exist in the development of the modern libraries. This paper initially advances the phenomena and makes analysis in details, finding out many difficulties and problems faced by the library on its way of development as well. Judging from these problems, the authors make further discussion from the view of marketing science and put forward the marketing methods based on the foundation of Game Theory. Through the analysis of Game Theory and the realistic and practicable suggestion, the authors hope this paper can cast light on the development of the modern library. |
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| Keywords: | Game Theory The Strategy of Marketing Modern Library |
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