| 烟草企业协同管理平台的专销联动网络架构集成模型探索 |
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| 引用本文： | 钟锦,姚庆丰,张梅.烟草企业协同管理平台的专销联动网络架构集成模型探索[J].中国科技信息,2012(10):118-120. |
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| 作者姓名： | 钟锦 姚庆丰 张梅 |
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| 作者单位： | 1. 合肥师范学院计算机科学与技术系,安徽合肥,230061
2. 安徽舒域烟草专卖局,安徽舒城,231300 |
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| 摘 要： | 结合安徽舒城烟草专销联动实践,在CRM与ERP理论的基础上提出了基于协同管理平台的专销联动网络架构集成模型,并论述供应链管理(SCM)平台的实现过程。从多目标博弈的角度为烟草行业的科学管理提供了新思路。分析烟草企业网络节点通过表示供应链不同利益均衡时协同博弈,进一步研究不同目标任务下的管理方式,建立基于效益和效率的多目标供应链博弈模型,在确保供应链稳定运作的前提下,通过目标权重设置可以达到企业最优的组织模式。
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| 关 键 词： | 供应链管理 专销结合 网络供应链管理 GIS |
Explore to monopoly-marketing linkage network architecture integrated model of tobacco enterprise collaborative managemen platform |
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| ZHONG Jin
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Yao Qin-f
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ZHANG Mei.Explore to monopoly-marketing linkage network architecture integrated model of tobacco enterprise collaborative managemen platform[J].CHINA SCIENCE AND TECHNOLOGY INFORMATION,2012(10):118-120. |
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| Authors: | ZHONG Jin Yao Qin-f ZHANG Mei |
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| Institution: | 1,Department of Computer Science and Technology,Hefei Normal University,Hefei 230601,China 2,ShuchengTobacco Monopoly Bureau,Shu Cheng 231300,China |
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| Abstract: | With practice of tobacco monopoly marketing linkage of Anhui Shucheng.In the theory of CRM and ERP.Proposed model of monopoly marketing linkage integrated network architecture based on collaborative management platform.And discusses the implementation process for supply chain management(SCM) platform.provides a new idea for tobacco industry scientific management from the perspective of multi-objective game.Analysis node of the tobacco business network through coordination game of the supply chain different benefit equlibrium.Further study management way under the different target tasks.Set a game model of multi-objective supply chain based on benefit and efficiency.To ensure the premise of the stable operation of supply chain.By the object weight set can be achieved the optimal organizational pattern of enterprise. |
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| Keywords: | Supply chain management Monopoly marketing linkage Network of supply chain management GIS |
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