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| 城市居民体育消费行为决定因素的实证研究 | |
| 引用本文： | 陈永军,段鹏,高秋平.城市居民体育消费行为决定因素的实证研究[J].体育学刊,2010,17(2). |
| 作者姓名： | 陈永军 段鹏 高秋平 |
| 作者单位： | 1. 台州学院体育科学学院,浙江,临海,317000 2. 南开大学经济学院,天津,300071 3. 大庆师范学院体育系,黑龙江,大庆,163712 |
| 基金项目： | 浙江省社会科学界联合会研究课题，台州市科技计划项目 |
| 摘 要： | 运用问卷调查、计量分析等方法研究城市居民各类体育消费行为的决定因素及与决定因素之间的定量关系.结果显示:除体育消费活动的主观影响因素外,城市居民的可支配收入、性别、婚姻状况、受教育程度及年龄结构是影响各类体育消费行为的客观因素. |
| 关 键 词： | 体育经济学 体育消费行为 城市居民 |
Empirical study of the deciding factors of sports consumption behaviors of urban residents |
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| CHEN Yong-jun,DUAN Peng,GAO Qiu-ping.Empirical study of the deciding factors of sports consumption behaviors of urban residents[J].Journal of Physical Education,2010,17(2). | |
| Authors: | CHEN Yong-jun DUAN Peng GAO Qiu-ping |
| Institution: | CHEN Yong-jun1,DUAN Peng2,GAO Qiu-ping3(1.School of Phisical Education,Taizhou Institute,Linhai 317000,China,2.School of Economics,Nankai University,Tianjin 300071,3.Department of Phisical Education,Daqing Normal Institute,Daqing 163712,China) |
| Abstract: | Basing their research subject on urban residents in Zhejiang,by using methods such as questionnaire survey and quantitative analysis the authors studied the deciding factors of various sports consumption behaviors of urban residents as well as the quantitative relations between the deciding factors,and revealed that besides subjective affecting factors of sports consumption activities,the disposable income,gender,marital status,educational level and age structure of urban residents are all important factors... |
| Keywords: | sport economics sport consumer behaier urban residents |
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