| 电子商务团购消费者感知风险研究 |
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| 引用本文： | 张玉峰,周磊,杨威,龙飞.电子商务团购消费者感知风险研究[J].情报科学,2011(10). |
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| 作者姓名： | 张玉峰 周磊 杨威 龙飞 |
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| 作者单位： | 武汉大学信息资源研究中心;武汉大学经济与管理学院; |
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| 基金项目： | 国家自然科学基金项目(71073121) |
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| 摘 要： | 团购网站在我国发展迅猛,对网络团购消费者感知风险的研究与消解是促进该模式进一步发展的重要推动力。通过对电子商务零售环境中消费者感知风险进行回顾与总结,利用问卷调查与专家咨询方法相结合探索网络团购特有感知风险,从而形成电子商务团购环境下消费者初始感知风险要素。进而应用因子分析方法归纳出网络团购客户感知风险的5个构面:合作伙伴选择风险、网站核心服务风险、信息服务风险、绩效风险、财务风险。
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| 关 键 词： | 电子商务 网络团购 感知风险 因子分析 |
Research on Customer Perceived Risks by Customers in E-Commerce Group Buying |
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| ZHANG Yu-feng,ZHOU Lei,YANG Wei,LONG Fei.Research on Customer Perceived Risks by Customers in E-Commerce Group Buying[J].Information Science,2011(10). |
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| Authors: | ZHANG Yu-feng ZHOU Lei YANG Wei LONG Fei |
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| Institution: | ZHANG Yu-feng1,ZHOU Lei1,YANG Wei2,LONG Fei1(1.Center for Studies of Information Resources,Wuhan University,Wuhan 430072,China,2.Economics and Management School,China) |
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| Abstract: | Nowadays,e-commerce group buying has been booming.The research and elimination of perceived risks by customers shopping online in groups furthers the development of the business model.With the review and summary of perceived risks by customers in traditional e-commerce environment,special risks resulted from online group buying was discovered by interviews with customers and experts in order to develop initial scale of perceived risks by online group buying customers.Through data collection and factor analy... |
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| Keywords: | e-commerce internet group buying perceived risk factor analysis |
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