| 语义双关中的“词义复现”现象探析——以经典广告语为例 |
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| 作者单位： | 浙江大学语言与认知研究中心／汉语史研究中心,浙江杭州,310028 |
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| 摘 要： | 语义双关是依据词的多义性生成的,词的不同义项相继出现,促成了语义双关双重语境的形成和"言外之意"的显现。而双重语境下,对语义双关"言外之意"的把握,需要追本溯源回归到双关语中词的义项上来,立足于词固有的多义和词的同音同形异义特征,通过对"词义复现"现象的解析,可以实现对语义双关的最佳解读。
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| 关 键 词： | 语义双关 词的多义 词义复现 |
Reiteration of the Word meaning in the Semantic Pun Rhetoric ---Taking the Classic Advertisements as Examples |
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| Abstract: | The semantic pun is based on the word's polysemy,and the different meanings of a word appear in succession,leading to the formation of a double context and the emergence of an implication.In order to receive the implication,we should trace to its source and go back to the word meaning which is in pun shadow.Based on the inherent polysemy and the characteristics of the homograph and homonym the word has,through the analysis of the reiteration among the different word meaning,we can make the best interpretation of the semantic pun. |
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| Keywords: | Semantic Pun Rhetoric Polysemy Reiteration of the Polysemy |
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