| 论"CIS"与高职院校形象的塑造 |
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| 引用本文： | 周晨.论"CIS"与高职院校形象的塑造[J].职业技术教育,2007(34):48-50. |
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| 作者姓名： | 周晨 |
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| 作者单位： | 宁波职业技术学院,浙江,宁波,315800 |
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| 摘 要： | 根据CIS理念和策略,学校形象已不再是一个抽象概念,而有了具体内涵,它应该是学校内在素质和外在形态的有机结合。高职院校实践形象设计可从三个方面进行,即提炼学校精神,制定核心价值观,建构理念识别系统;创设校园环境文化独特的风景线,设计视觉识别系统;创设良好的制度文化环境,制定行为识别系统。
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| 关 键 词： | 高职院校 学校形象 理念识别 行为识别 视觉识别 |
| 文章编号： | 1008-3219（2007）34-0048-03 |
| 收稿时间： | 2007-10-10 |
| 修稿时间： | 2007年10月10 |
Discussion on the Relationship between CIS and the Shaping of Higher Vocational School Image |
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| Zhou Chen.Discussion on the Relationship between CIS and the Shaping of Higher Vocational School Image[J].Vocational and Technical Education,2007(34):48-50. |
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| Authors: | Zhou Chen |
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| Abstract: | According to the CIS view and strategies,school image isn't an abstract concept,but has material connotation,and it should be the organic combination of intrinsic quality with extrinsic modality.The design of practice image of higher vocational schools can be done through three aspects:refining school spirit,making out core value view and building mind identity system;creating unique sight line for campus environment and culture and designing visual identity system;building favorable systematic culture environment and making behavior identity system. |
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| Keywords: | CIS |
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