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浙江省高校学生体育保险认知与需求分析
引用本文:施朝阳,曹英.浙江省高校学生体育保险认知与需求分析[J].金华职业技术学院学报,2011,11(6):11-15.
作者姓名:施朝阳  曹英
作者单位:1. 金华职业技术学院,浙江金华,321007
2. 中国人寿财险金华中心支公司,浙江金华,321000
基金项目:浙江省教育厅2009年科研计划一般项目
摘    要:学校体育保险是保险业的一个细分。大学生对体育保险认知比较低、购买体育保险意识淡薄、购买体育保险的主动性不强。政府做好学校体育保险制度安排与扶持、学校积极引入学校体育保险、学生及家长购买学校体育保险、保险公司重视学校体育保险是解决学校体育保险问题的有效措施。

关 键 词:高校学生  体育保险  认知  需求

The Analysis of Cognition and Demand of Sports Insurance of Colleges and Universities Students in Zhejiang Province
SHI Chao-Yang , CAO Ying.The Analysis of Cognition and Demand of Sports Insurance of Colleges and Universities Students in Zhejiang Province[J].Journal of Jinhua College of Profession and Technology,2011,11(6):11-15.
Authors:SHI Chao-Yang  CAO Ying
Institution:1.Jinhua Polytechnic, Jinhua 321007, China; 2.Jinhua Branch of China Life Insurance (Group) Company,Jinhua 321000, China)
Abstract:The physical education insurance is a branch of insurance industry. That is low cognition, weak consciousness or lack initiative on buying physical education insurance for colleges and universities students. This is the effectual measures to solution to the problem of the physical education insurance, the government has the responsibility to plan and support on it, colleges and universities should actively phase in it, the students and parents should buy it, the insurance companies should regard to it.
Keywords:college and universities students  physical education insurance  cognition  demand
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