| 大学生旅游决策模型及市场开发问题 |
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| 引用本文： | 刘军林.大学生旅游决策模型及市场开发问题[J].哈尔滨学院学报,2010,31(4):58-61. |
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| 作者姓名： | 刘军林 |
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| 作者单位： | 长江师范学院,经济与工商管理学院,重庆,408003 |
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| 摘 要： | 个体旅游者决策过程，不仅决定着旅游者的旅游行动，同时还决定着旅游者旅游方案和目的地的选择。深入研究旅游者的决策过程、认知趣向及取向等个人偏好方面的选择过程，对旅游理论和实际应用都有非常重要的意义。鉴于大学生群体的社会特殊性，可以排除诸多干扰项对其研究，对个体旅游决策中的趣向一取向问题进行理论和市场开发等方面探讨。
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| 关 键 词： | 旅游决策 旅游趣向 旅游取向 4C |
College Students Tourism Decision Model and Marketing |
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| LIU Jun-lin.College Students Tourism Decision Model and Marketing[J].Journal of Harbin University,2010,31(4):58-61. |
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| Authors: | LIU Jun-lin |
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| Institution: | LIU Jun-lin ( Yangtze Teachers College, Chongqing 408003, China) |
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| Abstract: | The process of decision making for individual tourist means not only the activity but also the tour destination and plan. It is very important to research tourists＇ cognitive trend and personal preference. College students, as a special social group, are targeted in the research to discuss the interest and orientation of individual tourist in the process of decision making. |
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| Keywords: | 4C |
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