| “一带一路”倡议下中国体育文化国际传播研究--以伯克认同理论为视角 |
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| 引用本文： | 裴永杰.“一带一路”倡议下中国体育文化国际传播研究--以伯克认同理论为视角[J].广州体育学院学报,2020(2):28-31. |
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| 作者姓名： | 裴永杰 |
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| 作者单位： | （西安交通大学体育中心 ，陕西 西安〓710049） |
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| 基金项目： | 西安交通大学本科教学改革研究项目“大学生健美选项课‘协商-自主-反馈’教学模式的研究和实践”（课题编号：1830Y） |
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| 摘 要： | 基于"一带一路"倡议,以伯克认同理论为视角,分析中国体育文化国际传播现存问题与应选路径。研究发现,目前,中国体育文化国际传播力、话语权、影响力不强,其表现和原因在于地区差异与冲突、传播乏力与失语、文化自戕与误读。其路径在于,以"一带一路"倡议为机遇,建构立体化的体育文化传播内容体系,创新多元化的体育文化传播方式方法,培育现代化的体育文化传播品牌。
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| 关 键 词： | 体育文化 国际传播 “一带一路” 伯克认同理论 中国 |
| 修稿时间： | 2020/1/18 0:00:00 |
Study on the International Communication of China’s Sports Culture Under the initiative of “the Belt and Road”--From the perspective of Burke’s theory of identity |
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| PEI Yong-jie.Study on the International Communication of China’s Sports Culture Under the initiative of “the Belt and Road”--From the perspective of Burke’s theory of identity[J].Journal of Guangzhou Physical Education Institute,2020(2):28-31. |
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| Authors: | PEI Yong-jie |
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| Institution: | (Xi'an Jiaotong University Sports Center,Xi'an 710049,China) |
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| Abstract: | Based on the initiative of "the Belt and Road",from the perspective of Burke’s Theory Of Identity,this article analyzes the existing problems and the path of China’s sports culture international communication. Studies have found that,at present,China’s sports culture is not strong in international communication,discourse and influence. Its manifestations and reasons lie in regional differences and conflicts,lack of communication and aphasia,cultural suicide and misreading. The path is "the Belt and Road",and the three dimensional sports culture communication content system,innovating the diversified ways of sports culture transmission,and cultivating the modern sports culture communication brand. |
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| Keywords: | sports culture international communication "the Belt and Road" Burke’s Identity Theory China |
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