| 提升民族品牌形象的竞争力 |
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| 引用本文： | 李少博.提升民族品牌形象的竞争力[J].内蒙古师范大学学报(哲学社会科学版),2008,37(4):142-144. |
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| 作者姓名： | 李少博 |
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| 作者单位： | 内蒙古师范大学,国际现代设计艺术学院,内蒙古,呼和浩特010022 |
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| 摘 要： | 在瞬息万变的市场变化与竞争中，不仅要塑造出鲜明的具有一定时代特色的民族品牌形象，而且要与时俱进地站在全球化的高度去利用一切重要手段来提升民族品牌形象的竞争力，使之成为民族品牌赢得竞争的重要战略武器。
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| 关 键 词： | 民族品牌形象 竞争力 品牌文化 |
PROMOTING THE COMPETITIVENESS OF NATIONAL BRAND IMAGE |
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| LI Shaobo.PROMOTING THE COMPETITIVENESS OF NATIONAL BRAND IMAGE[J].Journal of Inner Mongolia Normal University (Philosophy & Social Science),2008,37(4):142-144. |
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| Authors: | LI Shaobo |
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| Institution: | LI Shaobo (International Modern Art Design College, Inner Mongolia Normal University, Hohhot, Inner Mongolia, China 010022) |
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| Abstract: | In fast market change and competition, we should not only shape national brands of distinctive ethnic characteristics but also from the perspective of globalization keep up with the times and adopt all important means to heighten the competitiveness of national brands so that it becomes the important strategic weapon to win competition. |
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| Keywords: | national brand image competitiveness brand culture |
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