| 策划市场图书的几个关键点 |
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| 引用本文： | 王群.策划市场图书的几个关键点[J].科教文汇,2012(20):80-81. |
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| 作者姓名： | 王群 |
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| 作者单位： | 浙江科学技术出版社,浙江杭州310006 |
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| 摘 要： | 市场图书是相对于教辅教材、渠道定制图书而言的一类图书。编辑在策划市场图书时要紧紧围绕市场这个中心点,在选题策划、与作者沟通、整体包装、宣传营销等各个方面策划到位,突出图书卖点,最终实现两个效益双丰收。
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| 关 键 词： | 市场图书 策划 营销 |
Several Key Points in Planning Marketing Books |
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| Authors: | Wang Qun |
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| Institution: | Wang Qun( Zhejiang Science and Technology Press,310006,Hangzhou,Zhejiang,China) |
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| Abstract: | Market book is a kind of books that is relative to supplementary teaching material,channel-customized book.During market book planning editors must revolve around the market which is the central point of this process.And must give prominence to the selling point of the books during the topics planning,the author communication,the overall packaging and the promotion,and eventually achieve two benefits bumper. |
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| Keywords: | marketing book planning sell |
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