| 上海市28所优秀青少年体育俱乐部市场运营现状调查分析 |
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| 引用本文： | 蔡端伟,韩勤英.上海市28所优秀青少年体育俱乐部市场运营现状调查分析[J].山西师大体育学院学报,2006,21(3):27-29. |
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| 作者姓名： | 蔡端伟 韩勤英 |
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| 作者单位： | 河南师范大学体育学院,河南,新乡,453007 |
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| 摘 要： | 通过文献法、调查法、数理统计法等研究方法对上海市28所优秀青少年体育俱乐部市场运营现状进行了调查分析,结果表明:上海市28所青少年体育俱乐部分别依托于学校、体校、体育场馆和社区;俱乐部管理模式目前主要采取行政和社会管理兼有的模式;体育指导员以男性为主,具有较高的学历和职称;俱乐部的管理上,能积极争取有关部门的支持与配合,但在日常管理上难于保证俱乐部的进一步发展;俱乐部在运营中,依托单位基本能满足俱乐部的场地使用。
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| 关 键 词： | 青少年 体育俱乐部 市场运营 现状 |
| 文章编号： | 1008-8571(2006)03-0027-03 |
| 收稿时间： | 03 17 2006 12:00AM |
| 修稿时间： | 2006年3月17日 |
Study on the Current Status of the Market Operation of Shanghai's 28 Youngster Sport Clubs |
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| CAI Duan-wei,HAN Qin-ying.Study on the Current Status of the Market Operation of Shanghai''''s 28 Youngster Sport Clubs[J].Journal of Physical Education Institute of Shanxi Teachers University,2006,21(3):27-29. |
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| Authors: | CAI Duan-wei HAN Qin-ying |
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| Institution: | School of Physical Education, Henan Normal University, Xinxiang, 453007, China |
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| Abstract: | Through literature review,questionnaire,this paper analyses the current status of the market operation of Shanghai's 28 youngster sport clubs,the results are: The 28 sport clubs respectively are based upon schools,sports schools,museums and communities;The clubs are managed both the government and society;The P.E directors are mostly men with high education and professional qualification;In management the club can actively cooperate with the departments concerned,but it is difficult to guarantee the further development in the routine management;With the help of the relying units the sites can be basically satisfied. |
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| Keywords: | youngsters sport club market operation current status |
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