| 公共关系助力高校发展的路径探究 |
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| 引用本文： | 蒋开球.公共关系助力高校发展的路径探究[J].高教论坛,2012(4):79-80,96. |
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| 作者姓名： | 蒋开球 |
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| 作者单位： | 华南理工大学继续教育学院,广东广州,510640 |
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| 摘 要： | 公共关系的中心工作是拓展对外关系,争取社会广泛认同和为学校发展争取更多的社会资源。公共关系是高校发展的隐形动力。因此,高校要搭建平台,加强宣传,塑造学校良好的品牌形象,更加广泛、有效地扩大社会服务;支持和关注校友的成长,最大限度地创造校友的品牌价值;盘活社会资源,加大学校与社会的沟通和联系;拓宽资金筹集渠道,确保教育发展基金管理的规范运作,进而提升学校的影响力、凝聚力、综合竞争力和社会公信力。
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| 关 键 词： | 公共关系 高校发展 社会资源 动力 |
Investigation of the Approaches to Development of Universities from the Perspective of Public Relations Contributions |
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| JIANG Kai-qiu.Investigation of the Approaches to Development of Universities from the Perspective of Public Relations Contributions[J].higher education forum,2012(4):79-80,96. |
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| Authors: | JIANG Kai-qiu |
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| Institution: | JIANG Kai-qiu(The College of Extended Education of South China University of Technology, Guangzhou 510640,China) |
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| Abstract: | The key work of the public relations is to develop the external relationships,gain wider recognition of society and more social resourses of the development of the university.The public relations is the invisible impetus of the development of the universites.Therefore,universities should construct platform,strenghthen propaganda,build favorable image of the brand,expand the social service more extensively and effectively,support and concern the growing of the schoolmates,create the brand value of the schoolmates to the fullest extent,reinvigorate social resources,strenghthen the communication and association between the universities and society,broaden the channels of fund raising,ensure standardized function of the management of funds of the education development,so as to elevate the influence,cohesive force and comprehensive competetiveness and social credibility of universities. |
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| Keywords: | public relations development of universities social resources impetus |
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