| 黑龙江省滑雪旅游市场的发展及其对策研究 |
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| 引用本文： | 张守信,潘萍.黑龙江省滑雪旅游市场的发展及其对策研究[J].军事体育进修学院学报,2007,26(3):32-33,76. |
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| 作者姓名： | 张守信 潘萍 |
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| 作者单位： | 安徽师范大学,体育学院,安徽,芜湖,241000 |
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| 摘 要： | 通过市场调研和查阅相关文献,理性分析了黑龙江省滑雪旅游市场的发展现状,提出并论证了黑龙江省滑雪旅游必须以经营理念、管理模式、服务体系、服务质量、受众层面等诸多因素为突破口,实现黑龙江省滑雪旅游产业的规模发展。
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| 关 键 词： | 滑雪旅游 专业化 大众化 转型 |
| 文章编号： | 1671-1300（2007）03-0032-03 |
| 修稿时间： | 2007-01-22 |
Analyzing the Development Situation of Skiing Tourism Market in Heilongjiang Province according to the Mass Tourists' Demands |
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| ZHANG Shou-xin,PAN Ping.Analyzing the Development Situation of Skiing Tourism Market in Heilongjiang Province according to the Mass Tourists'''' Demands[J].Journal of Pla Institute of Physical Education,2007,26(3):32-33,76. |
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| Authors: | ZHANG Shou-xin PAN Ping |
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| Institution: | P. E. College of Anhui Normal University,Anhui Wuhu 241000, China |
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| Abstract: | By research and looking up document concerned,this article rationally analyzed the present situation of skiing tourism market of Heilongjiang province,expounded that in order to make large-scale development of skiing tourism in Heilongjiang province it was necessary to make breakthrough in many factors such as idea and pattern of managment,serving system,the quality of service tourists'demands and so forth. |
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| Keywords: | Skiing tourism specialization Popularization transition |
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