| 论中西广告创意的差异性 |
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| 引用本文： | 于修海.论中西广告创意的差异性[J].青海师范大学学报(哲学社会科学版),2009(3):122-125. |
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| 作者姓名： | 于修海 |
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| 作者单位： | 西宁人民广播电台,青海,西宁,810000 |
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| 摘 要： | 每个民族都有自己的价值观、历史观和审美观,有着不同的思维模式,而其根源来自于各自不同的社会文化背景,由此导致了中西方在广告创意方面存在较大的差异.但作为人类社会的一员,各民族又是全人类共性的统一体.在保持中国广告自身民族性的基础上,吸收西方广告创意的先进经验,实现中国社会的自身特点和西方世界先进的创意与监管经验的结合,简约而不简单地发展带有中华民族特色的广告创意.
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| 关 键 词： | 广告创意 差异 文化 |
The Difference Betwen Westrn and Chinese Advertisements' Creativity |
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| YU Xiu-hai.The Difference Betwen Westrn and Chinese Advertisements' Creativity[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2009(3):122-125. |
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| Authors: | YU Xiu-hai |
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| Institution: | Xining People's broadcasting Station;Xining 810000;China |
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| Abstract: | Each nationality all has own values,the conception of history and the aesthetic standard,and has the different thought pattern,but its root comes from respectively the different society cultural context,from this caused the West to have the big difference in the advertisement creativity aspect.But as one of the human society,various nationalities also are universe's general character entity.At maintains in Chinese advertisement own national characteristic foundation,absorbs the Western advertisement creativ... |
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| Keywords: | advertisement creativity difference culture |
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