| 论体育产品的消费主体及其特征 |
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| 引用本文： | 苏义民.论体育产品的消费主体及其特征[J].武汉体育学院学报,2004,38(2):4-6. |
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| 作者姓名： | 苏义民 |
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| 作者单位： | 武汉体育学院,院长办公室,湖北,武汉,430079 |
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| 基金项目： | 国家体育总局体育人文社会科学研究基地基金资助。 |
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| 摘 要： | 体育产品的消费主体包括个人消费和商务消费两种类型，不同类型的消费有着不同的消费形式、目的和特点。个人消费主要是消费体育服务(劳务)产品，商务消费主要是消费体育无形资产。体育企业只有根据不同消费的消费需求提供体育产品，才有可能获得良好的经济效益和社会效益。
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| 关 键 词： | 体育产品 消费主体 个人 商务 消费者 特征 |
| 文章编号： | 1000-520X(2004)02-0004-03 |
| 修稿时间： | 2004年1月7日 |
The main body of consumption and thecharacteristics of sports products |
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| SU Yi-min.The main body of consumption and thecharacteristics of sports products[J].Journal of Wuhan Institute of Physical Education,2004,38(2):4-6. |
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| Authors: | SU Yi-min |
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| Abstract: | The main body of sports products consumption includes individual consumers and business consumers. Different types of consumers have different consumption forms,aims and characteristics. Individual consumers are mainly consuming sports service products while business consumers are mainly consuming sports intangible assets. Sports enterprises can achieve good economic and social benefits only when they offer sports products according to different demands of different consumers. |
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| Keywords: | sports products main body of consumption individual business consumers characteristics |
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