| 亚运契机下广州城市文化推广策略 |
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| 引用本文： | 侯东阳,杨朝娇.亚运契机下广州城市文化推广策略[J].广东广播电视大学学报,2010,19(4):25-28,44. |
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| 作者姓名： | 侯东阳 杨朝娇 |
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| 作者单位： | 暨南大学,广东,广州,510632 |
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| 摘 要： | 亚运会作为城市、国家间文化、精神、价值交流的平台，为广州城市文化的传播带来了很好的契机。在亚运会筹办过程中，广州的城市文化已在物质环境、市民行为、精神观念等三个层面得到了一定的体现。在此基础上，对广州城市文化作进一步的推广，其策略在于立足于广州本地文化、根植于中华本土文化的同时融合亚洲多元文化。
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| 关 键 词： | 广州 亚运会 城市文化 推广策略 |
The Culture Promotion Strategies for Guangzhou City in Asian Games |
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| HOU Dong-yang,YANG Chao-jiao.The Culture Promotion Strategies for Guangzhou City in Asian Games[J].Journal of Guangdong Radio & Television University,2010,19(4):25-28,44. |
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| Authors: | HOU Dong-yang YANG Chao-jiao |
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| Institution: | (Jinan University, Guangzhou, Guangdong, China, 510623) |
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| Abstract: | Asian Games is a sports show for Asians; as an exchange platform for the culture, spirit and value between cities and countries, it is also a good opportunity for Guangzhou to bring its colorful culture to different people. In the preparation of Asian Games, Guangzhou city＇s culture construction includes physical environment, citizen behavior and spiritual values. The cultural communication strategies should be rooted in Guangzhou local culture under Chinese culture and integrate Asian＇s multiculture. |
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| Keywords: | Guangzhou Asian Games city culture cultural communication |
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