| 高职院校中外合作办学项目的品牌经营规划 |
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| 引用本文： | 赵媚,王秀云.高职院校中外合作办学项目的品牌经营规划[J].山东商业职业技术学院学报,2013,13(3):45-47. |
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| 作者姓名： | 赵媚 王秀云 |
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| 作者单位： | 山东商业职业技术学院,山东济南,250103 |
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| 摘 要： | 高职院校中外合作办学是适应高职教育培养目标的一种非常有效的创新教育模式。高职院校开展中外合作办学的关键是在通过国际合作在教育竞争的环境中，打造自己的品牌，围绕定位品牌、创立品牌和品牌的经营管理进行品牌经营规划。创造高职院校中外合作办学的品牌，以学生塑品牌，以品牌招学生，使高职院校在竞争中立于不败之地。
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| 关 键 词： | 高职院校 中外合作办学 品牌定位 品牌创立 品牌的经营和管理 |
The Brand Operation and Programming in Chinese and Foreign Cooperative Education in Higher Vocational College |
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| ZHAO Mei
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WANG Xiu-yun.The Brand Operation and Programming in Chinese and Foreign Cooperative Education in Higher Vocational College[J].Journal of Shandong Institute of Commerce and Technology,2013,13(3):45-47. |
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| Authors: | ZHAO Mei WANG Xiu-yun |
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| Institution: | ZHAO Mei, WANG Xiu - yun ( Shandong Institute of Commerce and Technology, Jinan, Shandong 250103, China ) |
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| Abstract: | Chinese and foreign cooperative education in higher vocational college is an effective innovative education model which adapts to training targets. In the competition background of international cooperation educa-tion, the essence of Chinese and foreign cooperative education in higher vocational college is to have brand educa-tion, brand orientation and brand foundation, operation and management. Create and strengthen the brand of Chi-nese and foreign cooperative education in higher vocational college so as to cultivate talented students and remain invincible position in society. |
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| Keywords: | higher vocational college Chinese and foreign cooperative education brand orientation brandfoundation brand operation and management |
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