| 网络营销活动中竞争情报需求分析 |
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| 引用本文： | 李永先.网络营销活动中竞争情报需求分析[J].图书馆学研究,2008(12). |
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| 作者姓名： | 李永先 |
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| 作者单位： | 辽宁师范大学管理学院 |
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| 摘 要： | 网络营销是信息经济时代企业重要的营销手段，本文从情报的角度剖析网络营销，分析了网络营销活动的构成要素，详细论述了网络营销活动中的竞争情报需求，并总结了获取竞争情报的途径，供网络营销企业借鉴。
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| 关 键 词： | 竞争情报 网络营销 信息搜集 信息分析 |
The analysis of network marketing activities in the competitive intelligence needs |
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| Li Yongxian.The analysis of network marketing activities in the competitive intelligence needs[J].Researches in Library Science,2008(12). |
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| Authors: | Li Yongxian |
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| Abstract: | Network marketing is an important marketing tool for enterprises in the age of the information economy.This paper analyses the network marketing from the perspective of intelligence,also analyses elements of the network marketing activities,discusses in detail the activities of network marketing competitive intelligence need,summarizes the ways to obtain competitive intelligence for network marketing firms draw. |
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| Keywords: | competitive intelligence network marketing information gathering information analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
