| 论英文商标的汉译 |
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| 引用本文： | 郝亚伦.论英文商标的汉译[J].娄底师专学报,2010(5):88-90. |
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| 作者姓名： | 郝亚伦 |
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| 作者单位： | 湖南人文科技学院外语系,湖南娄底417001 |
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| 摘 要： | 商标既是产品质量的象征,也是产品形象的代表。一个好的商标译名是商家决胜商战的重要因素之一。商标汉译之＂美＂在于音韵美、形式美、意境美。商标的汉译方法有音译、直译、意译与谐音取意四种。
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| 关 键 词： | 商标 汉译 美 方法 |
On Trademark E-C Translation |
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| HAO Ya-lun.On Trademark E-C Translation[J].Journal of Loudi Teachers College,2010(5):88-90. |
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| Authors: | HAO Ya-lun |
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| Institution: | HAO Ya-lun(Department of Foreign Languages,Hunan Institute of Humanities,Science and Technology,Loudi 417001,China) |
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| Abstract: | Trademark is both an indication and image of a product.Therefore,it is vital to translate the name of a foreign brand properly.The beauty of trademark E-C translation is initial beauty,form beauty and artistic conception beauty.The methods of trademark E-C translation have namely transliteration,literal translation,free translation and translation meaning implication. |
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| Keywords: | trademark E-C translation beauty method |
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