Leveraging events to ensure enduring benefits: The legacy strategy of the 2015 AFC Asian Cup |
| |
| Institution: | 1. Audencia Business School, Department of Management, 95, Rue Falguière, 75015 Paris, France;2. Auckland University of Technology, Faculty of Health and Environmental Sciences, Auckland 1020, New Zealand;3. Paris-Sud University, Faculty of Sciences and Techniques of Sports and Physical Activities, Rue de Pierre de Coubertin, 91405 Orsay cedex, France |
| |
| Abstract: | The Asian Football Confederation (AFC) Asian Cup is the largest soccer event on the Asian continent. Australia hosted the 2015 AFC Asian Cup which provided the nation with an opportunity to not only celebrate the sport of soccer, but also leverage the event to deliver enduring legacies. This case study examines the three key legacies of the 2015 AFC Asian Cup which were tourism, trade and investment, and multicultural engagement, and considers the leveraging strategies that were implemented to achieve the stated legacies. |
| |
| Keywords: | Legacy Leveraging Event tourism Trade and investment Multicultural engagement 2015 AFC Asian Cup |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
