| 论大中型超市社区营销功能的提升 |
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| 引用本文： | 张东生,彭品志.论大中型超市社区营销功能的提升[J].宁波职业技术学院学报,2005,9(6):10-13. |
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| 作者姓名： | 张东生 彭品志 |
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| 作者单位： | 1. 山东商业职业技术学院,山东,济南,250103
2. 山东经济学院工商管理学院,山东,济南,250014 |
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| 摘 要： | 通过分析城市社区商业的特点和功能，提出了提升大中型超市社区营销功能应做好如下工作：一是提高超市社区责任的价值认识；二是周密调查，精心策划；三是构建社区商业配套化服务体系；四是积极构建或融人社区信息局域网。
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| 关 键 词： | 城市社区商业 大中型超市 功能提升 |
| 文章编号： | 1671-2153（2005）06-0010-04 |
| 收稿时间： | 2005-03-25 |
| 修稿时间： | 2005年3月25日 |
Function promoting of large and middle community supermarket |
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| ZHANG Dong-sheng,PENG Pin-zhi.Function promoting of large and middle community supermarket[J].Journal of Ningbo Polytechnic,2005,9(6):10-13. |
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| Authors: | ZHANG Dong-sheng PENG Pin-zhi |
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| Abstract: | By analyzing commercial characteristics and functions of city society, we proposed that three points must be taken into consideration in promoting marketing capability of large and middle scale supermarket society. That is, first, enhancing the value of those ultra municipal cooperative areas, second, it is very important to investigate, and plan carefully. Third, setting up a constructive society service; Fourth, we have to construct system positively or melts markets into the local information network. |
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| Keywords: | marketing capability supermarket society functions |
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