| 房地产企业顾客满意度影响因素分析 |
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| 引用本文： | 郭风华,房波,吴洪波.房地产企业顾客满意度影响因素分析[J].科技与管理,2006,8(5):34-36. |
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| 作者姓名： | 郭风华 房波 吴洪波 |
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| 作者单位： | 1. 哈尔滨理工大学,经济管理学院,黑龙江,哈尔滨,150040
2. 哈尔滨理工大学,计划财务处,黑龙江,哈尔滨,150080 |
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| 摘 要： | 在分析房地产业特点的基础上，结合顾客满意度理论，构建了房地产的顾客满意度模型，并针对模型分析了影响房地产顾客满意度的诸多因素，提出了提升房地产企业顾客满意度的经营策略。
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| 关 键 词： | 房地产 顾客满意(CS) 顾客满意度模型 |
| 文章编号： | 1008-7133(2006)05-0034-03 |
| 修稿时间： | 2006年6月9日 |
Application of the CS theory in real estate industry |
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| GUO Feng-hua,FANG Bo,WU Hong-bo.Application of the CS theory in real estate industry[J].Science-Technology and Management,2006,8(5):34-36. |
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| Authors: | GUO Feng-hua FANG Bo WU Hong-bo |
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| Abstract: | With the increasingly intensified competition,improving customer satisfaction has become the focus for many housing firms.This thesis introduces the characters of the real estate and the theory of customer Satisfaction.Then the customer satisfaction model of the real estate is designed and the strategy of improving the real estate customer satisfaction is discussed in detail. |
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| Keywords: | real estate customer satisfaction(CS) customer satisfaction model |
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