| 当代中国马克思主义大众化的传播路径研究 |
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| 引用本文： | 桂万保.当代中国马克思主义大众化的传播路径研究[J].淮北职业技术学院学报,2010,9(4):1-3. |
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| 作者姓名： | 桂万保 |
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| 作者单位： | 中国传媒大学,党报党刊研究中心,北京,100024 |
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| 摘 要： | 转型期的中国呈现出社会意识多样化、价值观念多元化的态势。为此,十七大报告明确提出＂开展中国特色社会主义理论体系宣传普及活动,推动当代中国马克思主义大众化＂的战略,要求把马克思主义中国化的最新理论成果在广大群众中普及,坚持指导思想一元化同时尊重社会意识多样化。从传播学角度切入,以传者形象的塑造、接受主体的细分、传播方式的整合、传播语言的转化为研究突破点,来探讨当代中国马克思主义大众化的实现路径,以期达到最佳传播效果,实现马克思主义大众化。
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| 关 键 词： | 马克思主义大众化 传播路径 组织传播 柔化 |
Study of Communication Path on Making Marxism Popularity of Contemporary China |
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| GUI Wan-bao.Study of Communication Path on Making Marxism Popularity of Contemporary China[J].Journal of Huaibei Professional and Technical College,2010,9(4):1-3. |
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| Authors: | GUI Wan-bao |
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| Institution: | GUI Wan-bao |
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| Abstract: | China＇s transition shows diversity of social consciousness and values diversity trend.To this end,the 17th congress report of Chinese Communist Party clearly puts forward the strategy of ＂carrying out outreach activities about sociouist theoretical system with Chinese characteristics and promoting the popularity of Marxism in contemporary China＂ strategy to seek to Marxism in China＇s latest theoretical results of the popular masses,uphold the guiding ideology of unified while respecting the diversity of social consciousness.This article attempts to explore the contemporary Chinese Marxism popular realization of the path from the perspective of Communication Studies,specifically,research breakthrough is communicator image,audience subdivision,communication mode integration,communication language transformation. |
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| Keywords: | Marxism popularity communication path Organizational communication soften |
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