| 高职院校软实力的提升与核心竞争力的培育——邢台职业技术学院品牌文化建设的探索 |
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| 引用本文： | 张国基,石爱民.高职院校软实力的提升与核心竞争力的培育——邢台职业技术学院品牌文化建设的探索[J].邢台职业技术学院学报,2012(5):20-23. |
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| 作者姓名： | 张国基 石爱民 |
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| 作者单位： | 邢台职业技术学院,河北邢台054035 |
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| 基金项目： | 基金项目：2012年河北省高等学校人文社会科学研究项目--“高职品牌文化建设研究一以邢台职业技术学院为例”,编号：sz123154. |
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| 摘 要： | 高职院校的软实力是其核心竞争力之一,而品牌文化建设是提升软实力的关键。邢台职业技术学院在品牌文化建设中积极探索,通过多年的积淀和"六园"建设形成了独具特色的"邢职文化"。今后应不断充实其内容,丰富其内涵,着力培育"四种精神",提升学院的综合实力与核心竞争力。
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| 关 键 词： | 高职 品牌文化 软实力 核心竞争力 |
Improvement of Soft Power and Cultivation of Core Competitiveness in Higher Vocational Colleges --Study on the Construction of Brand Culture of Xingtai Polytechnic College |
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| ZHANG Guo-ji,SHI Ai-min.Improvement of Soft Power and Cultivation of Core Competitiveness in Higher Vocational Colleges --Study on the Construction of Brand Culture of Xingtai Polytechnic College[J].Xingtai Vocational and Technical College,2012(5):20-23. |
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| Authors: | ZHANG Guo-ji SHI Ai-min |
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| Institution: | (Xingtai Polytechnic College, Xingtai, Hebei 054035, China) |
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| Abstract: | Soft power is the core competitiveness of Higher Vocational College and construction of brand culture is the key to improving soft power. Xingtai Polytechnic College explores actively in the construction of brand culture, with years of accumulation and ＂ six gardens ＂ of building, forms a unique ＂ Xingtai Polytechnic Culture ＂. In recent years the college focuses on cultivating ＂ four spirits ＂, the continuous development of Xingtai Polytechnic Culture, to enhance the comprehensive strength and core competence of the Institute. |
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| Keywords: | higher vocational college brand culture soft power core competitiveness |
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