| 企业营销渠道中法律风险与应对 |
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| 引用本文： | 夏露.企业营销渠道中法律风险与应对[J].科技与管理,2008,10(3):38-40. |
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| 作者姓名： | 夏露 |
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| 作者单位： | 湖北工业大学,管理学院,湖北,武汉,430068 |
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| 摘 要： | 企业营销渠道中不确定性法律风险可能影响企业渠道规划，削弱流通竞争力，对企业经营造成严重危害，通过采取列举方式，阐述了企业营销渠道中的法律风险，重点探寻解决法律风险的应对策略，以期预防和化解风险。
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| 关 键 词： | 企业营销渠道 法律风险 信用管理 |
| 文章编号： | 1008-7133(2008)03-0038-03 |
| 修稿时间： | 2008年1月18日 |
Legal risks and coping in enterprise marketing channels |
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| XIA Lu.Legal risks and coping in enterprise marketing channels[J].Science-Technology and Management,2008,10(3):38-40. |
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| Authors: | XIA Lu |
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| Institution: | XIA Lu ( School of Management, Hubei University of Technology, Wuhan 430068, China ) |
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| Abstract: | Uncertainty about the legal risks in marketing channels may affect enterprise channel planning,weaken the competitiveness of circulation and cause serious harm to the enterprises, operating. This paper describes enterprise marketing channels,legal risks by citation,focuscs on exploring some coping strategies of resolving legal risks with a view to preventing and defusing risks. |
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| Keywords: | enterprise marketing channel legal risk credit management |
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