| 试析英汉广告中的语用策略 |
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| 引用本文： | 钱俊.试析英汉广告中的语用策略[J].湖北第二师范学院学报,2012(1):28-29. |
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| 作者姓名： | 钱俊 |
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| 作者单位： | 湖北第二师范学院外国语学院 |
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| 摘 要： | 广告是一种单向性的交际形式,非常讲究采用某种或某些语用策略来吸引受众的注意力,说服受众购买所推销的商品。本文从语用预设、关联和互文性三个方面来探析语用策略如何作用于广告受众。
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| 关 键 词： | 语用策略 语用预设 关联 互文性 |
On Pragmatic Tactics in Chinese and English Advertisements |
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| QIAN Jun.On Pragmatic Tactics in Chinese and English Advertisements[J].Journal of Hubei University of Education,2012(1):28-29. |
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| Authors: | QIAN Jun |
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| Institution: | QIAN Jun(School of Foreign Languages,Hubei University of Education,Wuhan 430205,China) |
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| Abstract: | In advertisement,which is the one-way communication,pragmatic tactics are used to draw the audience’s attention for the aim of promotion.This article tries to analyze how the pragmatic tactics affect the audience in the aspects of pragmatic presupposition,relevance and intertextuality. |
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| Keywords: | pragmatic tactics pragmatic presupposition relevance intertextuality |
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