| 论我国中小物流企业的发展策略 |
| |
| 引用本文： | 杨屏.论我国中小物流企业的发展策略[J].江苏经贸职业技术学院学报,2008(3). |
| |
| 作者姓名： | 杨屏 |
| |
| 作者单位： | 江苏经贸职业技术学院,工商管理系,江苏,南京,211168 |
| |
| 摘 要： | 我国的中小物流企业虽然发展迅速,但普遍存在服务质量、创新意识、品牌形象、营销手段、客户关系等一系列问题,阻碍了企业的发展。为此,必须在营销策略方面努力树立客户至上的服务理念,打造独具特色的物流服务,推广高附加值的增值服务,大力培养物流人才;在集团化方面确立适合的集团化经营模式和经营战略,这样才能够增强企业竞争能力,确保企业的顺利发展。
|
| 关 键 词： | 中小物流企业 营销策略 集团化 |
Discuss on the Development Tactic of Middle and Small Logistics Firms of China |
| |
| Authors: | YANG Ping |
| |
| Abstract: | Although middle and small logistics firms have improved very quickly in China,there exist a lot of problems in service quality,idea of invention,brand,marketing,management of customer relations,etc.,which hinder the improvement of middle and small logistics firms.In order to improve ability of competition and grow smoothly,middle and small logistics firms should improve their customer-focused idea,provide added-value service,training logistics human resources and determine their grouplized business pattern and strategy. |
| |
| Keywords: | middle and small logistics firms marketing tactics grouplize |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
