| 企业营销中公关营销的运作 |
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| 引用本文： | 李春香.企业营销中公关营销的运作[J].柳州师专学报,2007,22(1):69-71. |
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| 作者姓名： | 李春香 |
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| 作者单位： | 柳州师范高等专科学校,政法系,广西,柳州,545004 |
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| 摘 要： | 在市场经济的汪洋大海中,企业自身要具有一定的竞争力和生命力,要在市场竞争中占领有利地位,就必须处理好各种公共关系.本文对企业营销中公关营销的运作,从公关营销的实施及公关营销的检测两个方面进行了分析.
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| 关 键 词： | 企业营销 公关营销 运作 |
| 文章编号： | 1003-7020(2007)01-0069-03 |
| 修稿时间： | 2006-10-13 |
On the Operation of Public-Relations and Business Marketings |
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| LI Chun-xiang.On the Operation of Public-Relations and Business Marketings[J].Journal of Liuzhou Teachers College,2007,22(1):69-71. |
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| Authors: | LI Chun-xiang |
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| Institution: | Department of Politics and Laws, Liuzhou Teachers College ,Liuzhou, Guangxi 545004, China |
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| Abstract: | Under the situation of market-oriented economy,if an enterprise itself wants to be full of competitive and vital powers and occupy an advanced position in competitive markets,it should deal well with all kinds of public relations.This article attempts to make an analysis on the marketing operation from two aspects:implementation of public relations marketing,and test of business marketing. |
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| Keywords: | business marketing public relations marketing operation |
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