| 视觉传达设计中的格式塔原理 |
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| 引用本文： | 凤鸣.视觉传达设计中的格式塔原理[J].池州师专学报,2010(4):110-114. |
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| 作者姓名： | 凤鸣 |
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| 作者单位： | 合肥工业大学建筑与艺术学院,安徽合肥230009 |
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| 摘 要： | 以格式塔心理学为理论依据,以大量的作品实例,阐释视觉传达设计中的图-底关系、完形原理、错视原理和异质同构原理,对视觉传达设计中图形的结构、张力的形成、及其心理机制进行分析探讨,以提高作品的视觉冲击力和审美效应,并对视觉传达设计运用格式塔原理需要注意的问题做了简要的论述。
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| 关 键 词： | 视觉传达设计 格式塔心理学 图形 图-底关系 错视 完形 异质同构 |
The Principle of Gestalt in Visual Communication Design |
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| Feng Ming.The Principle of Gestalt in Visual Communication Design[J].Journal of Chizhou Teachers College,2010(4):110-114. |
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| Authors: | Feng Ming |
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| Institution: | Feng Ming(College of Architecture and Arts,Hefei University of Technology,Heifei,Anhui 230009) |
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| Abstract: | Based on the principle of Gestalt and examples,the paper expounds the relationship between pictures and background,Gestalt principles,optical illusion,the principles of different qualities sharing the same structure,and explores and analyzes structure,tension force of the picture,and their psychological mechanism in the design of visual communication in order to improve visual impact and aesthetic effect.,and makes a brief introduction to the problems to which attention should paid in the design of visual communication by the principle of Gestalt. |
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| Keywords: | Visual Communication Design Gestalt Psychology Figures Relationship between Pictures and Background Optical Illusion Gestalt Principles Different Qualities Sharing the Same Structure |
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