| 关于南京市农民阶层体育消费影响因素分析 |
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| 引用本文： | 张辉.关于南京市农民阶层体育消费影响因素分析[J].南京体育学院学报(社会科学版),2008,22(1). |
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| 作者姓名： | 张辉 |
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| 作者单位： | 南京体育学院,江苏,南京,210014 |
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| 摘 要： | 采用马克思主义阶级理论和西方社会学的分层理论,对南京市农民阶层进行了化分。此外,运用体育消费理论,对于南京市农民阶层的体育消费现状和他们的消费理念进行研究。随着我国经济的发展,南京市农民阶层的体育消费发生了很大的变化,归纳起来,南京市农民阶层的体育消费主要受到内部和外部两种因素的影响。其中,内部因素包括以下几点:受教育程度,居民家庭收入因素和个人体育消费的动机、意识。外部因素包括:地方经济的发展水平,体育设施,体育消费市场价格,服务水平和余暇时间。这些因素中,内部因素对于体育消费起到了决定的作用。而且这些因素在不同的时期,起到的作用也是不一样的。
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| 关 键 词： | 南京市 农民阶层 体育消费 |
Analysis of The Sports Consumption about Farmer Social Stratum in Nanjing |
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| ZHANG Hui.Analysis of The Sports Consumption about Farmer Social Stratum in Nanjing[J].Journal of Nanjing Institute of Physical Education,2008,22(1). |
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| Authors: | ZHANG Hui |
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| Institution: | ZHANG Hui(Nanjing Institute of P.E.; Nanjing 210014; China); |
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| Abstract: | This article uses the Marxism social class theory and the Western sociology lamination theory to depict the situation of Nanjing.In addition,we use the theory of sports consumption to study the farmers social stratum sports consumption and their ideas in Nanjing.Along with development of our country economy,the sports consumption of Nanjing farmers social stratum has undergone the very big changes,in words,the farmers social stratum sports consumption is mainly influenced by the internal and exterior factors.Among them,internal factor including the education level,the motive,household income,Individual sports expends motive,consciousness,and so on.Moreover,these factors play different roles in the different time.The achievement of this Topic will provides theoretical basis for the related departments to make strategies. |
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| Keywords: | Nanjing farmer social stratum sports consumption |
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