| 故宫博物院推广工作对档案馆的启示 |
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| 引用本文： | 隋鑫,王念祖.故宫博物院推广工作对档案馆的启示[J].兰台世界,2021(3):32-36. |
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| 作者姓名： | 隋鑫 王念祖 |
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| 作者单位： | 福建师范大学社会历史学院;闽江学院人文学院 |
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| 基金项目： | 福建师范大学2020年本科教改项目“面向创新创业教育的档案学专业课程改革实践”(项目编号:I202003005)。 |
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| 摘 要： | 新媒体环境下大众对档案的多元需求不断提升,加之档案部门机构改革大力推进,促使档案馆强化文化服务职能。然而,目前档案馆的文化服务属性仍显不足。而在新媒体环境下,故宫博物院的推广工作取得了引人瞩目的成绩。深入分析故宫博物院的推广营销工作,对其经验教训进行分析,希望以此为档案馆提升服务品质提供借鉴。
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| 关 键 词： | 故宫博物院 档案资源开发利用 新媒体 档案馆 |
Enlightenment of the Promotion Work of the Palace Museum to Archives |
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| Sui Xin,Wang Nianzu.Enlightenment of the Promotion Work of the Palace Museum to Archives[J].Lantai World,2021(3):32-36. |
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| Authors: | Sui Xin Wang Nianzu |
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| Abstract: | The multiple demand of the public for archives is constantly rising under the new media environment,and our country is strongly promoting the reform of archives institutions,which impels archives to strengthen their cultural service functions.At present,the cultural service attributes of archives are still insufficient.However,the promotion work of the Palace Museum has made remarkable achievements under the new media environment.This paper deeply analyzes the promotion and marketing work of the Palace Museum,researches its experience and lessons,in hope of providing reference for archives to improve service quality. |
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| Keywords: | the Palace Museum development and utilization of archives resources new media archives |
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