| 健康产业的营销模式创新研究 |
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| 引用本文： | 周辉,王建伟.健康产业的营销模式创新研究[J].科技与管理,2011,13(5):97-101. |
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| 作者姓名： | 周辉 王建伟 |
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| 作者单位： | 江苏大学工商管理学院,江苏镇江,212013 |
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| 摘 要： | 以我国健康产业的营销模式为研究对象，通过分析当前健康产业内企业的营销模式及其局限性，论述了健康产业营销模式创新的紧迫性和必要性。从一般创新思路出发，结合产业自身资源状况提出营销模式创新的总体思路和创新模式。
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| 关 键 词： | 健康产业 营销模式 顾客导向 经营环境 创新 |
Innovation study of marketing mode on health industry |
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| ZHOU Hui,WANG Jian-wei.Innovation study of marketing mode on health industry[J].Science-Technology and Management,2011,13(5):97-101. |
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| Authors: | ZHOU Hui WANG Jian-wei |
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| Institution: | ZHOU Hui,WANG Jian-wei (School of Business Administration,Jiangsu University,Zhenjiang 212013,China) |
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| Abstract: | This article takes health industry marketing mode as the research object,by analyzing current marketing mode of health industry and its limitations,and discusses the necessary and urgency of innovation to the health industry.Combined with the resources of its industry,following a clue of general innovation,the author puts forward an overall innovative marketing mode. |
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| Keywords: | health industry marketing mode customer orientation business environment innovation |
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