| 薄利多销适用场合再认识 |
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| 引用本文： | 甘清明.薄利多销适用场合再认识[J].河南广播电视大学学报,2006,19(2):19-21. |
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| 作者姓名： | 甘清明 |
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| 作者单位： | 湖南信息职业技术学院,湖南,长沙,410200 |
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| 摘 要： | 薄利多销是常用的营销策略,它的理论依据是需求弹性理论。无论在理论证明它的适用范围,还是在实际运用中,都存在一些需要注意的问题。在理论证明时,应注意抓住弹性概念,才能得出需求弹性大于1时,降价会使总收益增加的正确结论。实际运用中应注意厂商的目标是利润最大化,而不能单纯考虑销售收益,同时区分市场需求曲线和厂商所面临的需求曲线的不同。只有综合考虑各因素对利润的影响,才能以“薄利”为手段,实现“多销”目的。
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| 关 键 词： | 薄利多销 需求弹性 总收益 营销策略 |
| 文章编号： | 1671-2862（2006）02-09-03 |
| 收稿时间： | 2005-10-27 |
| 修稿时间： | 2005年10月27 |
The Recognition of the Application Occasions of Small Profits But Quick Turnover |
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| Gan Qingming.The Recognition of the Application Occasions of Small Profits But Quick Turnover[J].Journal of Henan Radio & TV University,2006,19(2):19-21. |
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| Authors: | Gan Qingming |
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| Abstract: | Small profits but quick turnover,with price elasticity of demand being its theoretical basis,is a common marketing strategy,but there are some problems that should be considered whether in proving its range of application theoretically,or in practical use.It can be proved theoretically that only when the price elasticity of demand is larger than one,can the total revenue be increased when prices are lowered,so in marketing,it should be noticed that the objective of producers is not only to increase the turnover,but also to get profits maximized.At the same time,the difference between market demand curve and the demand curve that the producers face should also be distinguished.Only after considering all the factors that affect profits,can the producers achieve the purpose of "quick turnover" by means of "small profits'. |
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| Keywords: | Small Profits But Quick Turnover Price Elasticity of Demand Total revenue Marketing Strategy |
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