| 增强企业竞争力重在提升企业文化 |
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| 引用本文： | 张树俊.增强企业竞争力重在提升企业文化[J].邢台职业技术学院学报,2010,27(2):78-80. |
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| 作者姓名： | 张树俊 |
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| 作者单位： | 中共泰州市委党校,江苏,泰州,25300 |
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| 摘 要： | 现代企业的竞争实质上就是一种文化的竞争,因此要增强企业的竞争力,关键就在于加强企业文化建设,努力提升企业文化水平。企业文化建设的重点是解决人的价值理念、行为准则和提高人的素质问题,因而企业文化建设要扣住以人为本这一核心要求。同时,要增强企业文化的吸引力,发挥企业文化的功能,还必须保持与时俱进的精神,不断推进企业文化的变革与创新。
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| 关 键 词： | 企业竞争 企业文化建设 企业文化创新 |
Focuses on Developing Corporate Culture to Enhance Competitiveness of Enterprises |
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| ZHANG Shu-jun.Focuses on Developing Corporate Culture to Enhance Competitiveness of Enterprises[J].Xingtai Vocational and Technical College,2010,27(2):78-80. |
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| Authors: | ZHANG Shu-jun |
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| Institution: | ZHANG Shu-jun(The Party School of the Committee Communist Party,Taizhou,Jiangsu 225300,China) |
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| Abstract: | The modern enterprise is essentially,the competition of culture,it is necessary to enhance the competitiveness of enterprises,the key is to strengthen the building of enterprise culture,and strive to enhance corporate and culturallevel.The building of enterprise culture focused on addressing people＇s values,codes of conduct and improving people＇s quality problems,which have to hold back the building of enterprise culture to people-centered core requirements.At the same time to enhance the attractiveness of corporate culture play a function of corporate culture,but also must maintain the spirit of advancing with the times,and constantly promote the corporate culture change and innovation. |
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| Keywords: | enterprise competition enterprise culture building corporate culture innovation |
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