| 战略定位、市场转型与我国体育上市公司经营业绩研究--基于“战略三角”论实证检验 |
| |
| 引用本文： | 徐飞.战略定位、市场转型与我国体育上市公司经营业绩研究--基于“战略三角”论实证检验[J].成都体育学院学报,2016(6):23-29. |
| |
| 作者姓名： | 徐飞 |
| |
| 作者单位： | 安徽师范大学经济管理学院，安徽 芜湖 241000; 武汉大学经济与管理学院，湖北 武汉430000 |
| |
| 基金项目： | 安徽师范大学“哲学社会科学繁荣发展计划”重大项目“皖江区域产业升级的动力机制与发展路径研究(FRZD201302)”。 |
| |
| 摘 要： | 本研究以2006－2015年体育上市公司为研究样本，实证检验我国体育上市公司战略定位、经营业绩关系，并分析市场转型对体育上市公司战略定位与经营业绩影响。研究发现：我国体育上市公司间战略定位存在差异，分组检验显示2006－2010年间我国体育上市公司广告投入、研发投入和政府补助较2011－2015年发生显著变化。实证检验显示：广告战略、研发战略对于增加公司经营业绩具有显著影响，而灰色战略对公司经营业绩影响不显著；体育上市公司战略定位存在战略迷失；市场转型降低了体育上市公司战略对经营业绩影响，但转型后公司战略替代效应依然显著。
|
| 关 键 词： | 公司战略 市场转型 经营业绩 战略迷失 |
Strategic Positioning,Market Transformation and the Operation Performance of Listed Sports Corporations in China---An Empirical Test Based on the Theory of “Strategic Triangle” |
| |
| Abstract: | Taking the sports corporations listed during the period from 2006 to 2015 as samples,the study conducte-dan empirical test on the relationship between these corporations’operation performance and their strategic po-sitioning as well as the influence of market transformation on their operation performance. The findingsindicated that:listed sports corporations in China have different strategic positionings. Grouping test showed that as com-pared with the period from 2011 to 2015,listed sports corporations had dramatic changes in advertising invest-ment,R&D investment,and government aids during the period from 2006 to 2010. The empirical test showed that advertising strategy and R&D strategy have great influence on listed sports corporations’operation perform-ance,while gray strategy’s influence is not significant;listed sports corporations’strategic positioning is not clear;market transformation reduces the influence of strategies on their operation performance,while strategic substitutional effect after market transformation is still obvious. |
| |
| Keywords: | corporation strategy market transformation operation performance strategic loss |
| 本文献已被 万方数据 等数据库收录！ |
