| 信息显示系统在健身俱乐部会员消费行为研究中的应用 |
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| 引用本文： | 李国岳,袁焰.信息显示系统在健身俱乐部会员消费行为研究中的应用[J].哈尔滨体育学院学报,2006,24(1). |
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| 作者姓名： | 李国岳 袁焰 |
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| 作者单位： | 1. 广东财经职业学院,广东,广州,510420
2. 北京航空航天大学体育部,北京,100083 |
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| 摘 要： | 健身俱乐部会员的消费抉择被看作是一种问题解决的决策过程,由信息搜寻和评价比较以及行为选择等基本阶段组成,受到健身俱乐部各种消费项目关注特性的影响。信息显示系统可作为一种决策过程追踪的工具,运用于健身俱乐部会员项目消费行为的研究之中,旨在追踪健身俱乐部会员项目消费的抉择过程,揭示健身俱乐部会员项目消费行为抉择的影响因素。
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| 关 键 词： | 信息显示系统 健身俱乐部 消费行为 项目抉择 |
Application of Information Display System in the Research on Consumption Behavior by Members of Gymnasium Club |
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| Authors: | Li Guoyue Yuan Yan |
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| Abstract: | The choice of consumption by members of gymnasium club is regarded as a decision-making process to solve a specific problem which is composed of information search,evaluation and comparison and choice of behavior as well.The process is affected by characteristics of attention to different consuming items in gymnasium club.As a tool to pursue the decision-making process,information display system is used in the research on item consumption behavior by members of gymnasium club with the purpose to pursue their decision-making process and open out the inflencing factor to the decision on item consumption by members of gymnasium club. |
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| Keywords: | information display system gymnasium club consumption behavior decision-making |
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