| 试论体育运动作为创意产业与文化品牌的广告效应 |
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| 引用本文： | 陈雪梅,董群.试论体育运动作为创意产业与文化品牌的广告效应[J].体育与科学,2005,26(1):28-29. |
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| 作者姓名： | 陈雪梅 董群 |
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| 作者单位： | 1. 聊城大学,体育学院,山东,聊城,252059
2. 山东农业大学,体育与艺术学院,泰安,271018 |
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| 摘 要： | 本文从体育运动作为创意产业(Creative Industries)的角度,提出文化品牌的广告效应问题,特别就2008年北京奥运会如何认识奥运会的文化品牌,充分展示体育运动在现代社会发展中的广告效应提出具体分析.
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| 关 键 词： | 体育运动 创意产业 文化品牌 奥运会 广告效应 |
| 文章编号： | 1004-4590(2005)01-0028-02 |
| 修稿时间： | 2004年10月11 |
The Advertising Effect of Sports as a Creative Industry and Cultural Brand |
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| CHEN Xuemei,DONG Qun.The Advertising Effect of Sports as a Creative Industry and Cultural Brand[J].Sports & Science,2005,26(1):28-29. |
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| Authors: | CHEN Xuemei DONG Qun |
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| Institution: | CHEN Xuemei 1 DONG Qun 2 |
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| Abstract: | Regarding sports as a creative industry, the issue concerning the advertising effect of sports, a cultural brand in modern society, was discussed in the article. Emphasis was especially put on how to make a good use of the cultural brand of 2008 Beijing Olympic Games, so that the advertising effect of sports in social development was fully exploited. |
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| Keywords: | sports creative industry cultural brand Olympic Games advertising effect |
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