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基于项目驱动的《市场调查与预测》课程教学改革
引用本文:彭娟.基于项目驱动的《市场调查与预测》课程教学改革[J].四川职业技术学院学报,2010,20(1):104-106.
作者姓名:彭娟
作者单位:广东工贸职业技术学院,广州,天河,510510
摘    要:根据项目驱动教学法的特点,总结出项目驱动教学法的实施原则,并就《市场调查与预测》课程的教学改革实施,分别从项目的选定与分配、整体项目的教学设计、子项目的教学进程、项目成果与过程评价等四个方面加以实践与研究.发挥了项目驱动教学法对于促进师生互动、激发学生学习潜能、提高学生综合能力等方面的积极作用:

关 键 词:课程改革  项目驱动教学法  过程评价

The Course Reform of "Market Investigation and Forecast"Based on the Project Drive
PENG Juan.The Course Reform of "Market Investigation and Forecast"Based on the Project Drive[J].Journal of Sichuan Vocational and Technical College,2010,20(1):104-106.
Authors:PENG Juan
Institution:Guangdong College of Industry and Commerce;Tianhe Guangzhou 510510
Abstract:According to the characteristics of project-driven teaching method,the thesis sums up the implementing principles,and reform the teaching of the course Market Investigation and Forecast,and studies on the choice and distribution of the project,the teaching design of the project,the teaching process of the branch project,and the project result and the process evaluation,which plays an important role on improving the interaction between teachers and students,arousing students' potential ability in study,and i...
Keywords:Course Reform  Project Driven Teaching Method  Process Evaluation  
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