| 行业技术类市场营销人才培养的新思路 |
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| 引用本文： | 刘静.行业技术类市场营销人才培养的新思路[J].辽宁高职学报,2008,10(8):23-24. |
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| 作者姓名： | 刘静 |
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| 作者单位： | 辽宁科技大学高等职业技术学院,辽宁,鞍山,114044 |
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| 摘 要： | 主要探讨了高职院校市场营销专业培养具有行业技术特长的市场营销复合型人才的新思路，即通过校内市场营销专业和其他技术类专业教学资源的共享，联合培养具有各种行业技术特色的市场营销人才，以其改善目前高职院校市场营销专业宽而不专的现状。
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| 关 键 词： | 行业技术 资源共享 模块教学 |
New Study on Technological Marketing Talents Cultivation in Higher Vocational Education |
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| LIU Jing.New Study on Technological Marketing Talents Cultivation in Higher Vocational Education[J].Liaoning Higher Vocational Technical Institute Journal,2008,10(8):23-24. |
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| Authors: | LIU Jing |
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| Institution: | LIU Jing (Higher Technical and Vocational Institute, University of Science and Technology Liaoning, Anshan 114044, China) |
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| Abstract: | This article is mainly about the new study on comprehensive technology marketing talents cultivation in higher vocational education.That means if we can use the teaching resource of marketing major and other technological major in common,we can cultivate many kinds of technological marketing talents.In this way,the condition of marketing major,which is wider not special,can be improved. |
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| Keywords: | special technology resource using in common module teaching |
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