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Negotiating Genre and New Media for STEM News
Authors:Jena Barchas-Lichtenstein  John Fraser  Patti Parson  Rebecca Joy Norlander  Julia Griffin  Nsikan Akpan
Institution:1. New Knowledge Organization Ltd., New York, NY, USA jbarchaslichtenstein@newknowledge.orgORCID Iconhttps://orcid.org/0000-0002-2076-3326;3. New Knowledge Organization Ltd., New York, NY, USA ORCID Iconhttps://orcid.org/0000-0001-8383-0699;4. PBS NewsHour, Arlington, VA, USA;5. New Knowledge Organization Ltd., New York, NY, USA ORCID Iconhttps://orcid.org/0000-0002-2817-8869
Abstract:ABSTRACT

This article—co-authored by a transdisciplinary team of social scientists and journalists in the United States—traces changes to the news landscape in recent decades, and asks: How are legacy media producers grappling with these new realities? As part of a four-year collaboration on young adult news consumption, we take a participatory action research approach to this question, tacking back and forth between newsroom concepts and anthropological ones in pursuit of a synthesis that strengthens both. Starting from anthropological frameworks of participation, the authors argue that broadcast videos typically position their audiences as overhearers rather than interlocutors, while the reverse is true for social media, and that these tendencies shape audience expectations. We find that many audiences have what we call poetic motivations: they are drawn to stories that exemplify their genre. For example, the participatory nature of social media genres translates well to a more candid style that can incorporate live questions and other direct participation. The study reported here focuses on STEM news, but many of the findings apply to news production in general. Our reflective methods can also be applied more widely in the field of journalism to synthesize perspectives from theory and practice.
Keywords:Journalism  new media  participation  engagement  participatory action research  science communication
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