Abstract: | With music being one of the key elements of radio, and plurality one of the most important principles of public service, this article’s central argument is that one of the missions of public radio is to foster musical elements produced in the country’s national language. Focusing on traditional musical genres of the Portuguese-speaking countries, we will analyze the role of music in public radio by selecting specific musical shows focused on the Lusophone world. In order to determine the presence and impact of Lusophony in national stations, music will be the common thread for a reflection on how multicultural their programming strategies are able to be. |