| 《医疗卫生装备》杂志的市场竞争战略 |
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| 引用本文： | 朱思群,赵其斌,李玉坤.《医疗卫生装备》杂志的市场竞争战略[J].编辑学报,2005,17(4):298-300. |
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| 作者姓名： | 朱思群 赵其斌 李玉坤 |
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| 作者单位： | 医疗卫生装备杂志社,300161,天津;医疗卫生装备杂志社,300161,天津;医疗卫生装备杂志社,300161,天津 |
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| 摘 要： | 通过分析<医疗卫生装备>杂志的外部环境机会与威胁以及自身优势和劣势,确立市场目标定位,制定明确的市场竞争战略,包括作者群体的争夺,对同类期刊内的竞争策略,核心竞争力的培育等,使期刊在市场角逐中保持领先优势.
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| 关 键 词： | 科技期刊 市场定位 竞争战略 《医疗卫生装备》 |
| 收稿时间： | 2005-01-19 |
| 修稿时间： | 2005-02-25 |
Marketing competitive strategy of Chinese Medical Equipment Journal |
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| Zhu Siqun,Zhao Qibin,Li Yukun.Marketing competitive strategy of Chinese Medical Equipment Journal[J].Acta Editologica,2005,17(4):298-300. |
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| Authors: | Zhu Siqun Zhao Qibin Li Yukun |
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| Abstract: | Through the detailed analysis for Chinese Medical Equipment Journal (CMEJ) of opportunity and threat of external environment and internal strength and weakness, marketing positioning is established. The clear marketing competitive strategies are drawn up, including attracting contributors, struggling with similar journals, developing the force at the core etc. which can make CMEJ be in the lead in marketing competition. |
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| Keywords: | sci-tech periodical marketing positioning competitive strategy Chinese Medical Equipment Journal |
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