| 高校图书馆宣传与教学双赢新模式探析 |
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| 引用本文： | 张为华,张涛.高校图书馆宣传与教学双赢新模式探析[J].图书馆论坛,2011,31(2). |
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| 作者姓名： | 张为华 张涛 |
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| 作者单位： | 广东商学院图书馆,广东广州,510320 |
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| 摘 要： | 图书馆由于缺乏广告策划的专业知识和专业人才,而学生拥有这样的才能却找不到实践的机会.文章通过广东商学院图书馆这几年在"4·23世界阅读日"活动引进学校的教学实践活动成功做法,说明此举不仅加强了图书馆的宣传力量,又服务了教学,是一种两全其美的教学办馆模式.
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| 关 键 词： | 图书馆宣传 教学实践 广告策划 |
A Win-win MOdel of Library Publicity and TEaching Through Introduction of Teaching Practice |
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| ZHANG Wei-hua,ZHANG Tao.A Win-win MOdel of Library Publicity and TEaching Through Introduction of Teaching Practice[J].Library Tribune,2011,31(2). |
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| Authors: | ZHANG Wei-hua ZHANG Tao |
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| Institution: | ZHANG Wei-hua,ZHANG Tao (The Library of Guangdong University of Business Studies,Guangzhou 510320,China) |
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| Abstract: | Library lacked professionals in advertising,but students with advertising professional can't find any chance to practice.This article presented the successful practices of library publicity in World Book & Copy Day in April 23 through introduction the teaching practice.This perfect mode not only can enhance the library publicity,but also can promote the professional teaching of university. |
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| Keywords: | library publicity teaching practice advertising |
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