| 青年人体育消费心理动力系统与营销对策 |
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| 引用本文： | 赵溢洋.青年人体育消费心理动力系统与营销对策[J].吉林体育学院学报,2004,20(2):29-30. |
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| 作者姓名： | 赵溢洋 |
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| 作者单位： | 曲阜师范大学体育科学学院 山东曲阜 |
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| 摘 要： | 从心理学的视角探讨了青年人体育消费的动力系统，分析了该系统的功能以及该系统的需要动机和态度要素，并有针对性地制定了面向青年人体育消费的心理营销对策。
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| 关 键 词： | 青年人 体育消费 心理动力系统 营销对策 消费行为 消费动机 体育产品 |
Psychological Impetus System and Marketing Tactics of Young People's Sports Consumption |
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| Zhao Yiyang.Psychological Impetus System and Marketing Tactics of Young People''''s Sports Consumption[J].Journal of Jilin Institute of Physical Education,2004,20(2):29-30. |
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| Authors: | Zhao Yiyang |
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| Abstract: | This paper mainly deals with impetus system of young people's sports consumption from the angle of this system such as functions, requirements, motives and attitudes etc. and then it sets up psychological marketing tactics for young people's sports consumption. |
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| Keywords: | sports consumption psychological impetus system marketing |
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