| 地方高校学报品牌栏目建设探讨 |
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| 引用本文： | 林锋,袁兆岭.地方高校学报品牌栏目建设探讨[J].临沂师范学院学报,2005,27(6):140-142. |
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| 作者姓名： | 林锋 袁兆岭 |
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| 作者单位： | 1. 莆田学院,学报编辑部,福建,莆田,351100
2. 临沂师范学院,学报编辑部,山东,临沂,276005 |
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| 摘 要： | 目前,各种期刊通过打造品牌来赢得市场已成大势所趋。作为学术期刊之一的地方高校学报,也必须增强品牌意识,参与改革与竞争。地方高校学报可以通过设立四种特色栏目,来创立自己的品牌,赢得特定读者群．
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| 关 键 词： | 期刊 地方高校学报 品牌 特色栏目 |
| 文章编号： | 1009-6051(2005)06-0140-03 |
| 修稿时间： | 2004年12月8日 |
Provincial Universities Must Strive for Characteristic Column in Their Journals |
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| LIN Feng,YUAN Zhao-ling.Provincial Universities Must Strive for Characteristic Column in Their Journals[J].Journal of Linyi Teachers' College,2005,27(6):140-142. |
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| Authors: | LIN Feng YUAN Zhao-ling |
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| Abstract: | At present various kinds of periodicals are inclined to win more market share by means of creating characteristic column. Journals of provincial universities, as one of academic periodicals, must enhance the sense of characteristic column so as to be more competitive. It is suggested that four columns of distinguishing feature be set up in journals of provincial universities to create its own brand and cater for some particular readers. |
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| Keywords: | periodicals journal of provincial university brand columns of distinguishing feature |
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