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我国职业篮球竞赛市场的特征与功能
引用本文:王郓,陈炼.我国职业篮球竞赛市场的特征与功能[J].体育成人教育学刊,2006,22(5):8-10.
作者姓名:王郓  陈炼
作者单位:1. 武汉体育学院,篮球教研室,湖北,武汉,430079
2. 湖北省体育运动学校,田径队,湖北,武汉,430074
摘    要:我国职业篮球竞赛市场特征在竞赛产品的性质、投资主体的角色、组织管理方式、收益方式等方面不同于我国传统篮球竞赛市场;在职业篮球竞赛市场的孕育过程、竞赛组织的核心目标、组织结构与控制权的配置、治理机制与管理规程、市场主体———职业篮球俱乐部制度等方面,与西方市场经济发达国家职业篮球竞赛(NBA)市场相比具有较大差异。

关 键 词:体育产业  职业篮球  竞赛市场
文章编号:1672-268X(2006)05-0008-03
收稿时间:09 2 2006 12:00AM
修稿时间:2006-09-02

Features and functions of professional basketball match market in China
WANG Jun,CHEN Lian.Features and functions of professional basketball match market in China[J].Journal of Sports Adult Education,2006,22(5):8-10.
Authors:WANG Jun  CHEN Lian
Abstract:Adopting historical research and comparative research,the paper analyses the features and functions of the professional basketball match market in China with the theory of economics and points out that the features of productivity quality,role of investors,organization and administration ways and profiting ways of the professional basketball match market in China are different from the traditional ones;there are great differences of emergence of the professional basketball market,key goals of competition organization,allocation of organization structure and supervision,management rules and market subjects as well as the basketball club system between the professional basketball match market in China and the NBA market in the western developed countries.
Keywords:China  professional basketball  competition market
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