| 英语商业广告中模糊语言的语用功能 |
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| 引用本文： | 吴晓莉.英语商业广告中模糊语言的语用功能[J].鸡西大学学报,2011,11(9):81-83. |
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| 作者姓名： | 吴晓莉 |
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| 作者单位： | 福建漳州师院外语系,363000 |
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| 摘 要： | 模糊语言广泛存在于商业英语广告中,其在商业英语广告中被广泛应用,说明模糊语言具有精确语言所缺乏的特殊语用功能。从语用的角度出发,结合商业英语广告实例,分析其模糊现象,总结模糊语言在商业英语广告中的语用功能,以期对英语商业广告中模糊语言的运用规律有一个更为系统的认识。
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| 关 键 词： | 英语商业广告 模糊语言 语用功能 |
Pragmatic Functions of Vagueness in English Commercial Advertisements |
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| Wu Xiaoli.Pragmatic Functions of Vagueness in English Commercial Advertisements[J].JOurnal of Jixi University:comprehensive Edition,2011,11(9):81-83. |
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| Authors: | Wu Xiaoli |
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| Abstract: | Vagueness pervades English commercial advertisements.The proper use of vagueness in advertising English bear a lot of pragmatic functions thus can bring a lot of benefits to advertisers.From the pragmatic perspective,the paper gives an analysis to vagueness in some concrete English commercial advertisements and sums up the pragmatic functions.This paper aims at drawing people's attention to the vagueness in English commercial advertisements from the pragmatic perspective so as to better direct both advertis... |
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| Keywords: | English commercial advertisements vagueness pragmatic functions |
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