| 上海市足球彩票消费者构成与消费特征 |
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| 引用本文： | 张林,朱南俊,刘炜,刘文董,刘琴.上海市足球彩票消费者构成与消费特征[J].上海体育学院学报,2003,27(4):1-4. |
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| 作者姓名： | 张林 朱南俊 刘炜 刘文董 刘琴 |
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| 作者单位： | 1. 上海体育学院,体育管理系,上海,200438
2. 上海市体育彩票管理中心,上海,200030 |
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| 基金项目： | 上海市体育局科研基金资助课题 |
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| 摘 要： | 采用问卷调查等研究方法，揭示了足球彩票消费者的性别、年龄、收入等构成特征，购买地点、时间、方式、强度与频率等消费行为特征；以及购买动机、对足球彩票的认识、对玩法的态度、对足球彩票前景的判断等消费心理特征。
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| 关 键 词： | 上海 足球彩票 消费者 消费特征 购买动机 消费心理 |
| 文章编号： | 1000-5498(2003)04-0001-04 |
| 修稿时间： | 2003年5月7日 |
Constitution of Football Lottery Consumers and Characteristics of Consumption in Shanghai Municipality |
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| Abstract: | By the research methods of questionnaire and so forth, the present paper has revealed the characteristics of constitution of the football lottery consumers' sex, age, income, etc., the characteristics of consumptive behavior including the places, time, ways, intensity and frequency of buying lottery, etc., and the consumptive psychological characteristics of the purchasing intention, the understanding of football lottery, the attitude toward the rules, the judgment on the prospects of football lottery, etc. |
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| Keywords: | Shanghai municipality football lottery consumers consumptive behavior consumptive psychology character |
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